Twenty-four reasons it wouldn't work.Eleven days later, every one disproved.
First year in business, living off her savings, and certain that writing to the people who needed her would make her a burden.
- 24Reasons it would not work
- 24Declarations she wrote instead
- 11Days to the second call
- $13,500A month, signed in between
Twenty-four reasonsit would not work.
Not a mood and not a summary written afterwards. Twenty-four separate sentences, said out loud and written down one at a time. Three of them are below. The rest were said in confidence in a room, and they stay there.
24reasons her business would not work, named on day one
I don't have enough proof for my offers.
I don't have enough clients.
I'm not marketing myself. I'm not good at marketing.
The same life, writtenin the present tense.
Nothing on the new board is a goal and nothing on it has a date. Every line is written as already true. Eleven days later we went back down all twenty-four and wrote what had actually happened, and every single one had something under it.
24 of 24declarations with something real against them, eleven days later
I have a pipeline of quality clients.
A startup client signed and moving fast, with sixty days of outcome tracking set up so the next case study is built out of results.
Potential clients view my DMs as heaven-sent, because I am offering a solution to their problems.
She sent one. It came back thrilled: they called her approach thoughtful.
I am more than ready to show my offers to potential clients.
She showed the 30-60-90, and sold a client on it.
I boost revenue for my clients and for myself.
Three clients. $13,500 a month. She names the asking, not the number, as the thing that actually changed.
Four of them here, and the same was true of the other twenty.
Eleven days, and whatwas standing at the end.
The declarations were made in the room. These were not: every one of them happened in the eleven days between the first call and the second.
- $13,500A month, three clients
All three signed between the two calls. She names the asking, not the number, as the thing that actually moved.
- 24 of 24Lines with evidence
Not one of the twenty-four came back to the second call empty.
- 60Days of tracking
Running on the new client, so her own case study gets built out of outcomes rather than opinions.
- 20People coming to her TED talk
From the network she had written down as not strong enough.
- In the roomTwenty-four declarationsThe old list, rewritten in the present tense and claimed out loud, one card at a time.
- 26 MayFirst callThe list as she left the board with it. Twenty-four sentences, nothing underneath any of them yet.
- 6 JuneSecond callEvery line read back against what had actually happened in between.
Not a mock-up.Her actual board.
The last twenty-four seconds of the second day. This is the twenty-four being written, blurred here because the sentences are hers.
Day 2 · DecideJen saying what she actually wants, one card at a time, and claiming each one out loud.
Five of the twenty-four,and what held them up.
The quoted line is the declaration exactly as she wrote it. What sits above it is what was underneath that line by the second call.
- 01
Her kindness stopped being a liability.
She had it down as a weakness in sales. By the second call it was part of the method: the thing that made the approach land rather than the thing to apologise for.
My kindness is a point of strength in my sales and business acumen.
- 02
She asked for what she wanted, and got it.
Three clients, $13,500 a month, signed between the two calls. Asked about it, she talks about the asking rather than the money.
I boost revenue for my clients and for myself.
- 03
The proof stopped being hypothetical.
She showed the 30-60-90, sold a client on it, and started building the case study out of that client's results with sixty days of tracking behind it. No proof for my offers was line one of the old list.
I am making undeniable proof of my offers.
I walked out a different person, and I don't say that lightly. I went in with a smile on my face and a war going on inside. Aneta saw right through me.
Scared, shy, passive, and waiting for somebody to tell her what to do. Living off her savings in the first year of a business she had been warned would suck, sure her uncertainty was blocking sales, and too polite to write to the people who needed her.
Twenty-four declarations with something real underneath every one of them. Three clients at $13,500 a month, an offer sold and now being proved, sixty days of outcome tracking running, and a network she is no longer afraid to write to.
Twenty-four was her list. Yours is a different one.
Three Sprints most months, and every one starts with a call so I can tell you straight whether three days would move what you are carrying, including when the answer is no.
What the three days actually are Nirav’s three days, in the numbers